Website of The Care Home Environment Magazine

Seven steps to care recruitment success

Tobi Alli-Usman, marketing strategy director of care sector marketing agency Smooth Digital outlines seven ways to attract care applicants.

Being able to recruit quality care staff consistently is an essential part of building a successful and well-regarded care business. There are many challenges that care providers face when they are looking to attract job applicants. Where do you look?  Who do you want? How do you keep them?

The task appears to be especially difficult as demand now outweighs the current carer pool. Care providers are having to go out to the wider job market and sell care as a potential career.

However, we have found attracting quality people into a career in care surprisingly easy and you can too by adopting our seven ways to attract and recruit care staff.

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Upcoming Events

Care Homes: Beyond COVID

National Conference Centre, Birmingham
20th September 2022

The Care Show 2022

National Exhibition Centre, Birmingham
12th October - 13th October 2022

Care Roadshows - London

Epsom Downs Racecourse, Epsom
18th October 2022

The Future of Care Conference North

Pavilions of Harrogate, Harrogate
1st November 2022

Care Roadshows - Cardiff

Cardiff City Stadium, Cardiff
15th November 2022

UK Care Week

NEC, Birmingham
22 March 2023 - 23 March 2023

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