Anchor colleagues attend Purpose Coalition Awards 2025

Anchor, the largest not-for-profit provider of housing and care for older people in England, has been awarded a Spotlight Award at the 2025 Breaking Down Barriers Awards.

The award recognises Anchor’s commitment to digital inclusion, community safety, diversity, and resident wellbeing.

Held in Parliament, the awards run by the Purpose Coalition celebrated social mobility champions who are actively creating opportunities across the UK. The Spotlight Award shines a light on those who have shown exceptional dedication and impact in their particular fields.

The judges praised Anchor's innovative approaches. This includes the Be Digital program, which provides free devices and digital training to help residents stay connected, and the Be Well initiative, which provides a holistic framework supporting residents’ mental, physical, and social wellbeing. Anchor’s Community Safety Team was also praised for its work to foster safer, more inclusive neighbourhoods.

In addition to the Spotlight Award, Anchor was also shortlisted for the Open Recruitment Award and Closing the Digital and AI Divides Award.

Anchor chief executive Sarah Jones said: “The Spotlight Award is wonderful recognition for dedicated colleagues as well as the residents who generously give their time to build communities where people love to live.”

Nick Forbes CBE, Purpose Coalition engagement director, commented: “We are pleased to give Anchor a Spotlight award for their commitment to digital inclusion, community safety, diversity and wellbeing of residents. Through initiatives like Be Digital, Connected Properties and their Community Safety Team, they have enhanced digital access, neighbourhood safety and inclusivity. Anchor's Be Well programme also promotes holistic wellness and there's no doubt they are making a lasting impact on the communities they serve.”

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