Loveday celebrates official opening of Loveday Belgravia

Loveday has celebrated the official opening of Loveday Belgravia, the latest addition to its portfolio of luxury senior living residences.

Set in the heart of one of London’s most prestigious neighbourhoods, Loveday Belgravia spans seven floors and features 44 luxurious suites, as well as amenities including a state-of-the-art gym with a hydro treadmill for rehabilitation and physical wellbeing, an art studio, a cocktail lounge, a hair and beauty salon, and a stylish lounge on every floor.

At Loveday Belgravia, Loveday Members will be able to experience Michelin-style dining created with fresh, seasonal ingredients, an innovative wellness programme tailored to nurture body and mind, inspiring cultural outings, and creative workshops.

The official opening was marked with a ribbon-cutting ceremony led by Loveday chairman Laurence Geller and Mark Chatravarti, Loveday Belgravia’s executive general manager, with guests enjoying a first look at the residence’s elegant living spaces.

Laurence Geller, chairman of Loveday, said: “Our vision has always been to create a home where exceptional care, world-class hospitality and luxurious living go hand in hand. Loveday Belgravia reflects this vision, inspired by my own journey and the frustration of not being able to find the right care for my parents, who were living with dementia. We set out to create a residence where we would be proud to have our own loved ones live; a place where every detail is designed to enhance quality of life.”

Sian Hammer, managing director of Loveday, commented: “Loveday Belgravia embodies the perfect harmony of luxury, innovation and exceptional care, setting a new benchmark in luxury senior living. Our commitment to excellence goes beyond meeting needs, it’s about creating a warm, enriching and empowering environment where every individual thrives. We are delighted to welcome our Founder Members and excited for the future ahead.”

The Care Home Environment was delighted to be invited to the official opening of Loveday Belgravia and readers can expect a full report in a future issue.

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