Property website NewHomesForSale.co.uk has launched a new portal, Beautiful Care Homes.
The new portal is designed to showcase care homes from around the UK to prospective residents’ families and has launched with more than 100 properties already listed on the site.
For this new venture, the website has partnered with award-winning care sector communications agency, Pic PR.
NewHomesForSale.co.uk has a long-established reputation in the property sector, having operated for more than 20 years generating leads for new build homes and new housing developments. With the Beautiful Care Homes portal, the website is seeking to proactively target prospective leads to generate high-volume, high-quality traffic.
Commenting on its move into care, Vernon Pethard, MD and founder of NewHomesForSale.co.uk, said: “Given the UK’s ageing population, the potential in the sector is enormous. Our existing venture is all about finding people in need of a new home, and the sentiment here is very similar. We’re looking to find people looking for the right care home, which will, ultimately, see us generate high-quality leads for care homes. By doing so, we’ll be providing care operators with a pipeline of prospective residents, helping them to flourish in a competitive marketspace that’s currently experiencing myriad pressures.”
David Barrett, founder and CEO of Pic PR, added: “Beauty, as they say, is in the eye of the beholder. And beauty means different things to different people – be that certain facilities and amenities or simply the culture of care at a home. We’re looking to help connect people with their idea of an ideal home, while making the search process as simple as possible.
“We’ve worked in the care sector for more than 10 years, helping operators project their services in a way that appeals to prospective residents. Combining our capabilities with the team at NewHomesForSale.co.uk offers a potent mix, which will help to work as a dynamic lead generator for care homes, providing them with quality enquiries, especially those self-funders who are often so hard to find.”
