The National Care Forum (NCF), the association for not-for-profit organisations in the care and support sector, has released its annual impact report highlighting its work for members.
The Impact Report 2020-2021 shows more than 3,000 people benefited from NCF’s weekly COVID-19 Members’ calls covering topics including PPE, testing, vaccinations, staffing and recruitment, visiting and insurance.
NCF’s media coverage across the year was “unprecedented”, with 3,850 pieces across television, radio and press resulting in “794m opportunities to see”.
NCF’s #HeretoCare campaign meanwhile challenged the media narrative to increase public trust in care homes.
One of the legacies of this campaign was the bank of positive stories and case studies that resulted in the Caring In Covid ebook.
“Last year was a very challenging year – it has been our privilege to serve and support our members and work collaboratively with the wider sector to help to navigate the challenges of the pandemic,” said chief executive Vic Rayner, who received the Order of the British Empire in the Queen’s Birthday Honours 2021.
“Our thanks go to our partners who have provided a huge amount of support to our members and to our members themselves, whose individual and collective willingness to respond and deliver at a consistently excellent level has made the membership of NCF stronger and more resilient to whatever the future brings,” she added.
In a related development, NCF has appointed Sarah Clark-Kuehn, group director of care at Sanctuary Care to its board of trustees.
“We are delighted to welcome Sarah to the NCF Board. Her experience in her role at Sanctuary, the UK’s seventh largest care provider, will strengthen the already high calibre current Board,” said Rayner.
“We are also very pleased that Dan Hayes, CEO, The Orders of St John’s Care Trust and Martin D’ Mello, group director of care & support, One Housing, were re-elected and will continue to serve as board members,” she added.
