Care providers Sunrise Senior Living UK and Gracewell Healthcare have joined a national government campaign to bolster recruitment in the sector.
The Department for Health and Social Care is this month rolling out its latest phase of the national adult social care recruitment campaign, labelled ‘Made with Care’.
Running until March 2022, the campaign aims to demonstrate and celebrated the work undertaken by carers and the way in which they empower those they care for.
It is the government’s hope to support care providers by recruiting the necessary staff currently needed in the sector.
The campaigning by Sunrise and Gracewell, which operate 46 care homes across England and Wales serving approximately 2,400 residents, will tie in with the Skills for Care campaign, where vacancies across homes will be directly advertised.
“The campaign will demonstrate the amazing work that care workers do, celebrating the way they empower the people they care for, and shining a light on the emotional reward of the role,” said a Skills for Care spokeswoman.
“It’s designed to support care providers in recruiting the dedicated staff they need by inspiring people with the right values to consider a career in social care,” she added
Gracewell and Sunrise currently have over 350 vacancies across their homes, including in management positions.
They are using the campaign to hire predominantly care assistants and nurses. However, they are also on the lookout for non-care roles such as laundry assistants, chefs, housekeepers and receptionists.
“We welcome the government’s efforts to address the shortage of workers in the health and social care sector and we will be doing everything in our power to drive the campaign and bolster our own internal recruitment,” said Sunrise Senior Living UK & Gracewell Healthcare recruitment business partner Helen Shocker.
“As well as advertising our vacancies through the Skills For Care campaign, we will be posting our openings directly,” she added.
“If you are interested in a career in health and social care, please keep a look out for advertisements or feel free to get in touch!”
