Sunrise Senior Living UK and Gracewell Healthcare have won the ‘Best Mid-Size Care Home Group’ Award at the 2021 UK Care Home Awards.
Sunrise and Gracewell operate 46 care homes across England and Wales serving over 2,500 residents.
Over the past 12 months, the organisation’s efforts have cemented their position as industry leaders, allowing them to rise to the challenges of operating during the pandemic.
At the outset of the pandemic, a Covid-19 Task Force was established to lead their response to the crisis. Through this group, the organisation’s residents and team members remained safe and well-resourced even through the hardest and most challenging periods.
This was symbolised through their ‘Safe-Visits’ protocols in the early months of the pandemic which identified mechanisms that would allow relatives to visit their loved ones in a safe, controlled, and managed way.
A #CelebrateCareHome campaign was also launched, which successfully championed care homes and helped to rebuild public confidence in the sector.
Elsewhere, Sunrise and Gracewell’s Recruitment and Human Resources team have facilitated stable and consistent teams throughout their 46 care homes through an extraordinary recruitment campaign.
As a result of this initiative, the team achieved a 12 per cent improvement in team member turnover from 2019 to 2020, with attrition levels also falling by 23 per cent.
“I’m immensely proud of each one of our 46 care homes and Support Office, who have all contributed towards the victory of such an important award. We have proved ourselves as innovative, dynamic, industry leaders during a profoundly difficult time throughout the pandemic,” said Sunrise and Gracewell chief executive Dr. Natalie-Jane Macdonald MBE.
“To be acknowledged and rewarded with an award is what each and every team member truly deserves,” she added.
