The government has rebooted its ‘Care for Others. Make a Difference.’ recruitment campaign to highlight the short-term opportunities in adult social care services during the pandemic.
Jobseekers, volunteers, and people on furlough can now register their interest for short-term opportunities including personal care, providing wellbeing support, collecting and delivering supplies, or helping out with the cooking and cleaning.
For individuals who have registered their interest online, the Department of Health and Social Care (DHSC) will pass their registration details onto their local authority and local adult social care service providers.
Care providers will then contact candidates directly. Further information on access to training, DBS checks and vaccines will be provided when candidates are contacted.
Training, including in infection prevention controls and use of PPE, will be provided as well as vaccinations in line with key worker status and the priority vaccine scheme.
Exact roles will be based on experience, local need and local authority and care provider discretion, said DHSC.
The rebooted ‘Care for Others. Make a Difference.’ campaign will also feature television, digital and radio advertising to drive awareness of long-term career opportunities.
Expert advice and campaign resources will be available on the www.everydayisdifferent.com website to drive recruitment alongside the advertising.
Also available are campaign assets, a badging device to enable organisations to co-brand their materials. In order to maximise interaction, a special template has been created so that success stories can be shared.
DHSC said the adverts will highlight the “rewarding, varied and flexible roles available across the care sector to help build a sustainable workforce now and for the future”.
“Almost 1.5m people work in adult social care and there are many opportunities for those looking to make a difference,” it added.
Prime Minister Boris Johnson said: “This exceptional career choice is tough but rewarding, and I would urge anyone who is thinking of a career in care to come forward and join this heroic workforce.”
Health and Social Care Secretary Matt Hancock added: “I am urging the public – whether you are a job-seeker, or looking for a new career - to consider working in care. We need short term support while we face the pandemic and to continue to recruit the right people, with the right values, now and into the future.”
The government launched the ‘Care for Others. Make a Difference’ campaign last April.
