Royal Navy charity adopts Butterfly Approach dementia model

The Royal Naval Benevolent Trust’s is adopting the Butterfly Approach to dementia care at its two care homes.

Admiral Jellicoe House in Portsmouth and Pembroke House in Gillingham will be adopting the Butterfly Approach from care and culture consultancy Meaningful Care Matters. The model focuses on creating a culture where people are ‘free to be me’. It values emotional intelligence and the core belief that everyone has a unique story that has meaning and matters. It also encourages care providers to put the focus back on the people they care for and their emotions, by engaging in the reality of people’s lived experience in the ‘here and now’.

RNBT CEO Debbie Dollner said: “Adopting a person‐centred care model like the Butterfly Approach will be transformational for both our homes. Having begun the process of rolling out the programme with Meaningful Care Matters last week, there is already a degree of excitement and enthusiasm from staff, residents and their families. Collectively, we know this will elevate our already established care offering even further.”

Peter Bewert, managing director of Meaningful Care Matters, said: “We're delighted to see both Admiral Jellicoe House and Pembroke House adopt our Butterfly Approach. It has been testing time for the social care sector, so we applaud their determination to offer an environment where veterans using their services can thrive and enjoy the highest quality of life possible. We look forward to assisting more care providers in facilitating the creation, reinvigoration and sustainable implementation of person‐centred care cultures. It’s coming back to the art and heart of care, where people, and moments, matter.”

Latest Issues

LaingBuisson Social Care Summit North

Etihad Stadium, Etihad Campus, Manchester M11 3FF
Thursday 13th February 2025

Care England Conference

Church House Conference Centre, Westminster, London
13th March 2025

Care Sector Supplier Awards

London Marriott Hotel Canary Wharf, 22 Hertsmere Rd, London E14 4ED
29th April 2025

LaingBuisson Social Care Summit

etc.venues, St. Paul's, London
Thursday 5th June 2025