Website of The Care Home Environment Magazine

apetito wins RECOUP Award for Boomerang initiative

apetito has scooped the prestigious RECOUP Award for the Best Development/Innovation to Enhance Plastic Products for Recyclability or Re-use.

RECOUP’s Plastic Recycling Annual Awards recognise and celebrate excellence in plastics resource efficiency and recycling.

Care home meals provider apetito’s Boomerang initiative sought to address the number of plastic trays that the company delivers to customers that ultimately go into kerbside recycling. In 2021, it launched the world’s first industrial scale, closed loop system, whereby its Wiltshire Farm Foods’ customers could hand back trays to its drivers. One hundred per cent of those trays were guaranteed to be recycled and turned into new trays.

Since then, more than 15 million trays have been returned and recycled into new trays. The company has extended its initiative into the healthcare sector, working with the NHS and with hospital caterers across the UK.

Lee Sheppard, apetito’s director of corporate affairs, policy and sustainability, said: “We’re delighted to have been recognised in this way for our Boomerang initiative as for us, it’s all about doing business ‘the right way’.

“We guarantee to recycle 100 per cent of the trays we collect into new trays right here in the UK; compare that to household recycling where unfortunately nearly half of what you put into kerbside collections actually gets sent abroad for processing, with questionable results.

“Every member of our team believes passionately in making a real difference, and the success of Boomerang is testament to the commitment we have all made”.

Upcoming Events

Care England Conference

Church House Conference Centre, Westminster, London
14th March 2024

UK Care Week

NEC, Birmingham
20 March 2024 - 21 March 2024

Care Show London

ExCel, London
24 April 2023 - 25 April 2023

Upcoming Events

Care England Conference

Church House Conference Centre, Westminster, London
14th March 2024

UK Care Week

NEC, Birmingham
20 March 2024 - 21 March 2024

Care Show London

ExCel, London
24 April 2023 - 25 April 2023

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2023 Step Communications Ltd. Registered in England. Registration Number 3893025