Care group Nellsar has officially sponsored Tennis-Talents – a charity committed to helping young tennis players from low-income families to break into the professional game.
Tennis-Talents was launched by senior managers at the South East care group - which runs 13 care homes across Kent, Surrey, and Essex - with the aim of granting funding for young tennis players who are unable to fund the continuation of their amateur career due to financial restrictions.
The funding will be means-tested and will assist players between the ages of 13-21 until they are able to support themselves financially. Lawn Tennis Association (LTA) and International Tennis Federation (ITF) performances will be monitored and reviewed over an extended period.
The charity will be accepting applications for funding once a year. Applicants must have a top 1000 Women's Tennis Association (WTA) or ITF ranking or better – with sufficient evidence to support a future senior world ranking of 300 or higher.
Nellsar MD Martin Barrett said: “Everyone at Nellsar is delighted to witness the launch of Tennis-Talents. As a family-run business, we strive to be at the very essence of our community, which is why we felt compelled to get involved with this wonderful venture that supports some of the youngest and brightest rising stars in the country. Times are hard for everyone, particularly with the ongoing cost-of-living crisis, so we were determined to promote an alternative that enables people to pursue their dreams. Through Tennis-Talents we hope to play a minor role in promoting some of the country’s best and brightest prodigies.”