Vida Healthcare defies national trend with recruitment success

Vida Healthcare has announced a successful year for the recruitment and retention of staff.

The specialist dementia care provider has recruited 120 new staff members across its three care homes, having permanently increased the wages of its frontline staff by 30 per cent. Positions that have been filled include care assistants, registered nurses, and wellbeing staff.

Jayne Christie, who recently joined Vida as a team leader, said: “It’s been a challenge to find a role in the sector which can provide the support that I need both in my job and out of work. Joining Vida was a no brainer thanks to the amazing things that are available to support myself and my colleagues like the pay increase and the amazing surroundings in the care homes. Social care is a really rewarding career, but it can be incredibly demanding both mentally and physically. Knowing that my employer cares about me and my wellbeing means a lot!”

Vida now has over 470 staff members. The provider supports 203 residents living with dementia.

Vida Healthcare MD James Rycroft said: “Recent Skills for Care Data found that filled posts in adult social care dropped for the first time ever and the number of vacant posts had increased by over 50 per cent. It’s really important to us that we demonstrate to our team how much we appreciate and value them so that we can continue combating this crisis. Establishing various benefits including the pay increase and our bespoke training platform ‘Vida Academy’ also supports our colleagues in providing the best care to our residents. A role in social care isn’t just a job, but can be a very successful career.”

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