Residential care provider Care UK finds itself going head-to-head with household names like Coca-Cola and Adobe after its nomination for a national award.
The UK Employee Experience Awards were established to award companies that go the extra mile to give their employees the best possible experience.
Care UK’s project makes use of a software platform to bring a personalised experience to new starters, sending them interesting content about Care UK and their new workplace to keep them engaged while they wait until their first day, and asking candidates to share their favourite things – information used to personalise their experience when they join.
Leah Queripel, HR director at Care UK, said: “We work hard to attract people to apply for a variety of roles with us but our analysis had shown that many dropped out between being offered the role and their first day – often because the background checks, which are mostly out of our control, can take several days or even weeks. This project has reduced the number dropping out by over a third and, crucially, we are seeing new colleagues start with a better idea of their role and their working environment.”
Care UK also uses its system to communicate with its wider workforce, a channel that the provider says has been particularly useful to support the health and wellbeing of colleagues during the pandemic.
The Best Use of Digital Technologies category winner will be announced alongside other categories at a ceremony on 19 May.
