Wippet, the online marketplace for the healthcare sector, has appointed Lisa Delaney as head of customer acquisition and Russell Perry as head of marketing and analytics.
The two appointments reflect the recent expansion of Wippet following its launch last October, and comes ahead of a period of major growth as the company continues to establish itself as the leading healthcare marketplace website.
Delaney’s responsibility will be to support the company's growth by introducing care groups to Wippet’s end-to-end buying functions and time-saving features that make buying in healthcare simple.
Perry’s responsibilities will be to grow Wippet among the smaller independent care providers for whom the competition and convenience of Wippet will drive real value. Perry will also be leading the wider digital marketing agenda.
Free to the customer, Wippet allows purchasers to buy with ease from one site, with one login, one basket and one consolidated invoice each time they place an order.
Hosting a wide variety of suppliers across all sectors on one platform, Wippet sells everything a healthcare provider might need, from beds to detergents, from uniforms to food - and even services.
“For me it was a no-brainer,” said Delaney (pictured). “Wippet is an amazing product that can really help the care sector at a time when it needs more help than ever.”
With a career spanning two decades, Lisa brings over ten years of experience and insight into the care home sector, most recently for apetito .
During Perry’s 30-year career within digital ecommerce he has worked on major projects including, as part of the senior Alexandra digital team, delivering a digital roadmap for its new digital offering.
Perry added: “Wippet is a game changer, and when I saw the chance to be a part of that, I jumped at it. It’s an agile and dynamic environment which is exciting itself, and for the customer, Wippet’s benefits could not come at a better time for a sector that so desperately needs help.”
Wippet chief executive and founder Matt Oxley said: “These are very exciting times at Wippet. I’m delighted Russell and Lisa have joined us. They are two great additions to our growing team, so we’re starting the New Year with a robust line-up that will really push our growth in 2022.”
