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Six website optimisation techniques for care homes

David Huckerby, managing director of Worcester-based digital and creative communications agency Conteur, explains how to turn clicks on a care home website into calls.

With online advertising more widely used now than ever before, care homes and healthcare businesses are quickly turning to digital methods of advertising to fill beds.

Your website is often the heart of your digital presence. Website optimisation has a range of benefits including: an increase in organic traffic, boosts to your online marketing efforts - such as Google Ads - and higher engagement and conversion rates when potential customers visit your website.

Yet once you have got your customers to your website, how do you encourage them to give you a call or submit an enquiry for care? Below, I explore some tips to implement.

Build separate pages for each of your services

Care homes usually offer a range of specialist care packages or domiciliary care options. Instead of cramming all this information on your homepage, create landing pages for each of these.

This gives you the opportunity to expand properly on your

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