David Huckerby, managing director of Worcester-based digital and creative communications agency Conteur, explains how to boost search engine optimisation (SEO) for local consumption.
For local care and domiciliary care providers, maximising your local presence on Google and other search engines is critical to your success with online marketing.
Optimising your local online presence means that you are visible on search engines when people in your area look for businesses with the services you provide. Due to the organic (free) nature of SEO, you will be generating traffic to your website and leads for free.
Secondly, it means that those who already have a relationship with your business will be able to find you and get in touch - with contact information easily available. With that in mind, here are some top tips to maximise your local SEO.
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