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The benefits of paid social media for the care sector

David Huckerby, managing director of Worcester-based digital and creative communications agency Conteur, looks at the benefits of using paid social media for your care business.

Organic posts on Facebook and Instagram are commonplace in the care sector, and this has a range of benefits from keeping families up-to-date with events to sharing the day-to-day lives of your residents and latest news.

However, paid social media is often overlooked due to lack of budgets or priority, but it can actually support your business goals.

You can reach new audiences

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Upcoming Events

Care Roadshows - Glasgow

Hampden Park Stadium, Glasgow
16th April 2024

Care Show London

ExCel, London
24 April 2024 - 25 April 2024

Future of Care Leaders Conference

The King’s Fund, London
Tuesday 30th April 2024

Care Roadshows - Liverpool

Aintree Racecourse, Liverpool
14th May 2024

Care Roadshows - Birmingham

Villa Park Stadium, Birmingham
16th May 2024

Care Home Awards

Royal Garden Hotel, London, W8 4PT
17th May 2024

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