David Huckerby, managing director of Worcester-based digital and creative communications agency Conteur, looks at the benefits of using paid social media for your care business.
Organic posts on Facebook and Instagram are commonplace in the care sector, and this has a range of benefits from keeping families up-to-date with events to sharing the day-to-day lives of your residents and latest news.
However, paid social media is often overlooked due to lack of budgets or priority, but it can actually support your business goals.
You can reach new audiences
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