Hallmark Care Homes launches assisted living brand

Hallmark Care Homes has entered the assisted living market with the launch of the Santhem Residences luxury retirement village brand.

The Essex-based company will be overseen by Avnish Goyal as chief executive alongside his role as CEO of Savista Developments and chairman of Hallmark.

Santhem Residences will work closely with sister company Savista Developments to source land, obtain planning permission and build and fit out the former’s assisted living projects into the next decade.

The first project is Santhem Residences Shenfield in Shenfield, Essex with 55, one- and two-bedroom apartments shortly to be released for sale. The apartments are scheduled to open in spring 2021.

Facilities at the £20m project will include restaurant and bar with a highly trained chef, state-of-the-art cinema, café, gym with a range of classes tailored to over 65s, and beauty salon.

Residents will also benefit from landscaped gardens and private outdoor space in the form of patios, balconies and roof terraces.

I am pleased to launch our first retirement village scheme Santhem Residences, which has been named after our wonderful parents, Santosh and Hemraj,” said Goyal (pictured).

“Santhem Residences will give residents the freedom to live the life they desire, with equal opportunities for socialising and peaceful privacy, so should the resident wish to spend more time on existing hobbies or discover new passions, there will always be an abundance of events, trips, clubs and activities for them to get involved in at their leisure,” he added.