White goods manufacturer Miele GB has appointed Clare Humphrey to lead launches of new products for its professional division.
In her new role as category manager, Humphrey will manage product releases for the British market.
The company said she Humphrey will work with the rest of the marketing team to develop the best way to promote new products - including washing machines, tumble dryers, laboratory glasswashers, medical and dental technology, ironers and dishwashers - to target businesses in sectors such as social care.
“I’ll have full exposure to everything regarding the products manufactured by Miele’s professional division, from sales, to training, to merchandising,” she said.
“I’m particularly excited about getting our new products out there and into the premises of customers, especially those in key sectors such as care that will benefit from the infection prevention elements of our products, something that is crucial now more than ever,” she added.
The role will also see Humphrey deliver product training for new starters within Miele and new sales personnel that join the network of partner businesses that sell and install Miele equipment.
"I’m delighted Clare is now part of the professional marketing team, joining at a really exciting time with a number of new products on the horizon,” said Miele Professional senior marketing manager Melissa Kershaw.
“Her wealth of sales experience makes Clare very adept at putting the customer at the heart of our offerings when bringing new products to the GB market," she added.
