Heritage Care, incorporating Community Options, has announced a rebrand to reflect that it is one charity delivering many different services.
Ambient will be the new brand that brings the portfolios of the charity under one name and one logo for the very first time, from April 2020.
One of the top 20 generic not-for-profit health and social care providers in the UK, the charity delivers services meeting the needs of some of the most vulnerable adults in society. Operating in over 140 locations, it provides over 30 thousand hours of care to people on a weekly basis to support a range of needs due to the ageing process, learning disability or mental illness.
The rebrand is part of the charity's’ new five-year plan which reasserts its commitment to delivering the highest quality care and support nationally.
Chief executive, Mark Milton says: “We believe that bringing our portfolios together under one new name will allow us to convey our person-centered offering and directly improve understanding of our capabilities. We are fully committed to taking active and continuous action to ensure that we retain our focus on achieving the highest possible standards in support and that we remain a partner and employer of choice.”
The charity provides support in a range of settings including registered care homes and supported living projects, domiciliary care and care in the community, day services, respite and short breaks, nursing care, end of life care and community engagement and inclusion services.
Davina Sellick, director of marketing and communications, says: “Our broad range of expertise means we can fully support people to meet their specific, individual needs and to care for people with multiple and complex diagnoses, but this message was difficult to communicate whilst operating under multiple names.
“Through the rebrand, we aim to raise awareness and improve understanding of how our combined services can meet individual requirements. One name, one logo and one website enable us to better articulate how we can expertly support those in need.
“Our new tagline, ‘Passionate about People’, reflects our unwavering dedication to both the people we support and our staff. All design elements were chosen to demonstrate the warmth of the charity and the high-quality care and support we provide.”
Consultations and workshops gave staff and service users the opportunity to share their views on the rebrand, ensuring that all were involved with the strategic direction of the charity going forwards.
