Website of The Care Home Environment Magazine

Protecting your reputation after a poor inspection rating

When fielding multiple media enquiries, it is easy to fall into the trap of merely reacting rather than taking stock of the situation, planning and taking charge, says Robert Davies, public relations specialist, Stephensons Solicitors LLP

A poor Care Quality Commission (CQC) inspection rating, a home placed into special measures, a notice of proposal to cancel registration – no matter how severe any action by the regulator might be, one thing is certain, the process of addressing these issues can be draining, stressful and complex. 

Aside from concerns over long term viability and profitability, one of the most serious considerations for any care home manager is reputation. Namely, how to protect it. 

Every right minded business owner knows that ‘cash is king’, but public relations professionals will argue that reputation is the single most valuable asset any organisation can have. Building a good reputation takes time, resources and money. What’s more, it is far more difficult to replace than an existing source of revenue. As Warren Buffett once said, “Lose money and I will forgive you, but lose even a shred of reputation and I shall be ruthless!”

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

Care Roadshows - Glasgow

Hampden Park Stadium, Glasgow
16th April 2024

Care Show London

ExCel, London
24 April 2024 - 25 April 2024

Future of Care Leaders Conference

The King’s Fund, London
Tuesday 30th April 2024

Care Roadshows - Liverpool

Aintree Racecourse, Liverpool
14th May 2024

Care Roadshows - Birmingham

Villa Park Stadium, Birmingham
16th May 2024

Care Home Awards

Royal Garden Hotel, London, W8 4PT
17th May 2024

Upcoming Events

Care Roadshows - Glasgow

Hampden Park Stadium, Glasgow
16th April 2024

Care Show London

ExCel, London
24 April 2024 - 25 April 2024

Future of Care Leaders Conference

The King’s Fund, London
Tuesday 30th April 2024

Care Roadshows - Liverpool

Aintree Racecourse, Liverpool
14th May 2024

Care Roadshows - Birmingham

Villa Park Stadium, Birmingham
16th May 2024

Care Home Awards

Royal Garden Hotel, London, W8 4PT
17th May 2024

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999
www.step-communications.com
© 2024 Step Communications Ltd. Registered in England. Registration Number 3893025