Audley Group has made two appointments to its digital team as it continues to build on the business’ digital output.
Sam Happe joins as digital marketing manager, responsible for overseeing the digital marketing strategy across Audley Group which includes Audley Villages and its new, mid-market proposition, Mayfield Villages. Lauren Barnes takes on the role of senior digital content executive and will primarily be responsible for handling social media and website content.
Both Sam and Lauren join from Parkdean Resorts. Sam held the position of online brand manager, and has over 10 years’ experience in the space, while Lauren worked as digital marketing executive.
The appointments will allow Audley Group to further refine the support it offers both current and prospective property owners, including communication through its website and social media channels. The expansion of the team comes at a point of significant growth for the business, having recently secured planning permission to begin work on its first Mayfield Village site in Watford, as well as developing its first Audley Village in London.
Kevin Shaw, managing director, Audley Group, says: “Within a sector that is constantly evolving, it’s incredibly important that we remain on the front foot and having an innovative digital strategy is central to that. Not only does this help us bring the Audley Group offering to those interested in coming to live at one of our villages, it also allows our existing property owners to stay up to date with news and developments.
"Over three quarters of our owners use technology in their everyday lives, so we wanted to ensure we are meeting this demand. Sam and Lauren bring a huge amount of experience to the team, and their skills will be invaluable as we take our digital strategy forward.”
Pictured: Samantha Happe (left) and Lauren Barnes
