Gainsborough Baths, a specialist UK manufacturer celebrating 30 years of success in assisted bathing, has strengthened its trusted brands by launching the Gainsborough Healthcare Group under the leadership of new CEO Peter Eckhardt.
The Gainsborough Healthcare Group is now the parent organisation that operates Gainsborough Specialist Bathing, Abacus Specialist Bathroom Solutions and Access walk-in-baths.
Since 1988 Gainsborough Baths has been at the forefront of accessible bath innovation. Through its family-run heritage Gainsborough has always taken pride in its customer-centric approach – an assessment-led service delivered with empathy and understanding.
Peter Eckhardt brings to the Group over 30 years of top level business acumen. As a senior thought-leader from internationally acclaimed businesses such as Bang & Olufsen, Peter is pioneering a new approach to assisted bathing.
Peter comments: “Our promise is to enhance lives through bathing. Each of our proven brands will do this through a collective thrust enabled by a new group mentality. Now spanning all demographics, we can continue to strive for bathing perfection through wider specialisms.
"Since 1988 we have and will continue to start with the bather; we always have safety, comfort and duty of care in focus for anything we do. Our point of departure is always the bather. We engage with the customers, bathers and carers to identify and realise solutions that deliver tangible differences to peoples’ lives. We operate in a user’s paradigm with compassion and belief – and it is my personal vision to amplify our quietly spoken confidence.”
