Website of The Care Home Environment Magazine

How staff empowerment improves care delivery

Avnish Goyal, managing director of Hallmark Care Homes and chair of Care England, discusses the role of personal development in empowering staff teams to reach their full potential, while providing the best possible care to elderly residents

There are many ways of empowering your staff. We run motivational seminars because we understand the benefits that come from investing in this type of resource. These include: more productive employees; a more engaged workforce who feel listened to and appreciated; improved customer service; and a decrease in staff turnover. This news is not new, but with an average staff turnover rate of 27 per cent in the social care sector, which is nearly twice the average for other professions, the question remains, why is employee empowerment being dismissed rather than taken seriously?

I have been a strong believer in personal development since 1991 when I first attended a motivational seminar run by American author and life coach Tony Robbins. Since 2015 when we ran our first empowerment seminar, empowerment has become a part of everyday life. In 2016, employee retention among those who attended the seminars improved by nine per cent, saving us nearly £24,000 as a business, and it has been instrumental in our Ipswich care home, which became the first of our homes to be rated ‘outstanding’ by the Care Quality Commission (CQC). 

The empowerment days we organised were so impactful for the care team at Bucklesham Grange that is was praised in a recent CQC report, which stated: “These measures had contributed to a highly motivated and passionate workforce that felt respected and valued.” 

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Upcoming Events

Care Roadshows - Glasgow

Hampden Park Stadium, Glasgow
16th April 2024

Care Show London

ExCel, London
24 April 2024 - 25 April 2024

Future of Care Leaders Conference

The King’s Fund, London
Tuesday 30th April 2024

Care Roadshows - Liverpool

Aintree Racecourse, Liverpool
14th May 2024

Care Roadshows - Birmingham

Villa Park Stadium, Birmingham
16th May 2024

Care Home Awards

Royal Garden Hotel, London, W8 4PT
17th May 2024

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