Avnish Goyal, managing director of Hallmark Care Homes and chair of Care England, discusses the role of personal development in empowering staff teams to reach their full potential, while providing the best possible care to elderly residents
There are many ways of empowering your staff. We run motivational seminars because we understand the benefits that come from investing in this type of resource. These include: more productive employees; a more engaged workforce who feel listened to and appreciated; improved customer service; and a decrease in staff turnover. This news is not new, but with an average staff turnover rate of 27 per cent in the social care sector, which is nearly twice the average for other professions, the question remains, why is employee empowerment being dismissed rather than taken seriously?
I have been a strong believer in personal development since 1991 when I first attended a motivational seminar run by American author and life coach Tony Robbins. Since 2015 when we ran our first empowerment seminar, empowerment has become a part of everyday life. In 2016, employee retention among those who attended the seminars improved by nine per cent, saving us nearly £24,000 as a business, and it has been instrumental in our Ipswich care home, which became the first of our homes to be rated ‘outstanding’ by the Care Quality Commission (CQC).
The empowerment days we organised were so impactful for the care team at Bucklesham Grange that is was praised in a recent CQC report, which stated: “These measures had contributed to a highly motivated and passionate workforce that felt respected and valued.”
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