Theraposture has launched a dynamic new website so professionals and consumers have easier access to its comprehensive guidance regarding appropriate adjustable beds, chairs and care cots.
Theraposture describes itself as a caring and ethical company that takes pride in driving innovation in the assistive furniture sector, providing quality products that continually raise standards in safety, ergonomics and comfort. Acting as an information hub, the Theraposture website will continue to expand with new product and educational material so end users are empowered to make more of an informed decision.
The state-of-the-art platform on which the new Theraposture website has been built provides complete flexibility for optimum viewing on all the latest electronic devices. It combines simplistic and stylish typography with a clean and open design so readability and accessibility is maximised – all housed in a fluid wire frame that is especially effective on mobile phones.
Over 50% of traffic to the Theraposture website is via a mobile device so adaptability is essential for healthcare professionals, families and end users on the move. One of the fundamental purposes of the new site was to provide faster access to the knowledge base within Theraposture. Over and above the detailed product and educational information available, the new live chat feature provides immediate interaction with assessors.
Visitors can browse the complete product range in an easier manner and benefit from a vast range of educational content. Theraposture produces informative videos, case studies and advice guides which are available to view and download for free. Content ranges from films of end users talking about their Rotoflex bed through to documents that help with cot funding. There is also an informative guide to ‘The Importance of Appropriate Seating’ which delivers a fascinating insight into why tailor-made adjustable chairs are essential.
Liam Braddell, Theraposture sales director, summaries: “We have invested extensively in our new website as we believe it is business critical. The whole concept has been based around improving the user experience and providing a more diverse range of material and formats. Our new digital platform is future-proof so we have the flexibility to add more interactive features in time, which will further enhance our engaging social media content. Theraposture provides quality products and exceptional service, we are the considered choice – our new website now clearly demonstrates this.”
