Luxury provider Loveday has announced Loveday Belgravia in partnership with Amazon Property.
Opening in Spring 2025, Loveday Belgravia will comprise a private members' club for seniors, blending world-class hospitality with comprehensive care, including residential, nursing and rehabilitation services.
Spanning 41,000 sq. ft across seven floors, Loveday Belgravia will boast 44 luxurious suites – each of which cost over £1 m to build. Amenities will include a state-of-the-art gym and hydro treadmill for rehabilitation and physical wellbeing, a cocktail lounge, art studio, hair and beauty salon, and a stylish lounge on each residential floor.
Loveday Members will also benefit from a comprehensive suite of wellness services designed to promote vitality and overall health, offering an unmatched lifestyle in the heart of Belgravia.
Laurence Geller, chief executive of Loveday, said: “Loveday Belgravia is setting a new benchmark for success. Our strategic partnership with Amazon Property has not only achieved what we set out to do but has exceeded our expectations. This partnership underscores the power of a shared vision and innovation. At Loveday we are committed to providing the highest standards of personalised senior care, integrating top-tier medical support with a hospitality-first mindset. We’re delighted to partner with Amazon Property in this exciting project. This is not just a care home; it is an extension of a life well-lived. Belgravia’s ethos centres around enriching experiences, ensuring that every Member feels valued and inspired to continue their personal journey.”
Charles Gourgey, chief executive at Amazon Property, commented: “Amazon Property is proud to announce the completion of an iconic state-of-the-art care home next to the world-renowned Chelsea Barracks. Drawing on our 25 years of expertise in developing prime residential properties, we have crafted a facility that seamlessly blends exceptional design with cutting-edge care and ESG credentials of the highest order. This new building, which will be operated by Loveday, offers unparalleled comfort, safety and support for residents, reflecting our commitment to quality and innovation. We are thrilled to contribute to the community with a building we are truly proud of, enhancing the lives of those who will choose to live there.”
