Not-for-profit care village operator Belong has taken the title for Best Health and Wellness Service at this year’s HealthInvestor Seniors Housing Awards.
The national accolade is in recognition of the provider’s holistic approach to care, breaking the mould of the ‘traditional care home’ by promoting an active lifestyle for its residents, apartment tenants, day care, and home care customers, with the goal of supporting them to live as independently as possible whilst enjoying later life.
As a not-for-profit care provider, Belong prioritises residents and their wellbeing, investing in arts, music, intergenerational partnerships, and community links, to offer a rich programme of events and meaningful occupation.
Belong chief executive Martin Rix said: “We are thrilled to be named winner of the sector’s Best Health and Wellness award. Being for people, not profit means our customers and colleagues truly are at the heart of everything we do, and we get to see the remarkable outcomes of our approach to care across all our villages, every day.
“To receive such an accolade is a vote of confidence in our unique ‘home for life’ model and our strong platform to diversify into further locations around the UK and achieve our aim of bringing our industry-leading care to more people.”
