With care homes across the UK facing staff shortages and skill challenges, Bidfood, one of the UK’s leading wholesalers, has provided an all-in-one immersive support platform through the launch of its Interactive Care Home.
This digital initiative spotlights innovation and solutions for the six key areas found in UK care homes, empowering Bidfood’s customers to navigate challenges and thrive in what is an ever-changing sector.
There are over 16,000 care homes in the UK, most of which are operating with tight budgets, rising food costs, and limited resources. Bidfood’s Interactive Care Home has been designed with this in mind, delivering a unique easy-to-use platform that clearly demonstrates how the wholesaler’s services, expertise, and relevant ranges seamlessly integrate within a care home, all in one place.
A collaboration between Bidfood’s Chef Development, Marketing, E-commerce, and Technical Service teams, the Interactive Care Home places these experts at the forefront, as they talk through topics from resident dining experiences to menu planning, food waste and more.
Users can explore each room, watching a range of videos where one of Bidfood’s experts will offer their professional advice on various areas including nutrition, creating innovative and delicious dishes, as well as how to shop and save time using their multi-award-winning e-commerce site, Bidfood Direct.
With over 75 interactive elements to discover, users are also able to access support tools on specialist diets, product guides, and increase their knowledge via Bidfood’s free e-learning site, Caterers Campus.
Business development controller for education & healthcare, Gavin Squires, said: “We are thrilled to have launched this latest campaign for the sector. Our aspiration is for this platform to become the go-to industry source, where all care homes can access a comprehensive overview of the support readily available for their care home from Bidfood.
“We aim for it to be a place for thought leadership, product innovation, and trailblazing content. The Interactive Care Home has been developed to become an integral tool for our customers as well as an innovative showcase to all care homes.”
