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Luxury care in Highgate: a Signature approach

Located in one of the wealthiest parts of London, Signature at Highgate may be the most expensive care home ever built in the UK. The Care Home Environment editor Matt Seex visited this brand new luxury home to meet with Wayne Pryce, Signature Senior Lifestyle’s group director of development & construction, to discuss the project in depth

Bishop’s Avenue in North London – better known as ‘Billionaire’s Row’ – runs from Hampstead Heath towards East Finchley and the A1. Famous for its eye-watering house prices (homes on the 66-house street typically sell for tens of millions of pounds) and rows of ostentatious mansions, it is perhaps an unlikely location for a brand new care home. 

Walking down Bishop’s Avenue on a cold morning in late January to visit Signature at Highgate – Signature Senior Lifestyle’s latest luxury London care home – passing one mega-mansion after another, each with high security gates and unscalable walls, I couldn’t help but wonder “who lives here?” over and over. In fact, if press reports are to be believed, many – perhaps even a majority – of these enormous properties lie unoccupied – expensive investments invariably registered in offshore tax havens and left empty

There is still plenty of activity on Bishop’s Avenue, however, albeit of the construction variety – not least next door to Signature’s latest, where retirement living provider Riverstone is hard at work building its Riverstone Bishops Avenue development of retirement apartments (and penthouses) for a 2025 opening, with a price tag that may even exceed that of Signature of Highgate.

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Upcoming Events

Care Show London

ExCel, London
24 April 2024 - 25 April 2024

Future of Care Leaders Conference

The King’s Fund, London
Tuesday 30th April 2024

Care Roadshows - Liverpool

Aintree Racecourse, Liverpool
14th May 2024

Care Roadshows - Birmingham

Villa Park Stadium, Birmingham
16th May 2024

Care Home Awards

Royal Garden Hotel, London, W8 4PT
17th May 2024

Care & Occupational Therapy Show 2024

Westpoint Arena, Exeter
Wednesday 17th July 2024

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