Care home developer Urban Village Healthcare has been given outline planning consent to build a 64-bed scheme on the outskirts of Birmingham.
Birmingham City Council officers have given the green light to the £10.8m scheme in Rubery on the site of a former pub.
Urban Village Healthcare acquired the site of the former Cock Inn pub in a £1.6m deal.
The scheme will feature 64 ensuite bedrooms with communal facilities such as a lounge, hairdressers and cinema, with associated parking and gardens.
Once complete, the development will be let to Bracebridge Care Group for a minimum of 25 years.
“We have made it clear that we are on a mission to improve the senior living provision in this country so that more elderly people can enjoy their twilight years in high quality homes,” said Urban Village Group chief executive Nick Sellman.
“Our development at Rubery will provide 64 excellent en-suite bedrooms with associated facilities, and we have plans to deliver many more such developments. There is an urgent and growing need for new, high quality care homes.”