The Department of Health and Social Care has launched a recruitment campaign titled Made With Care across broadcast and social media to encourage people into a career in care.
A TV advert showing “real care workers making a difference in people’s lives, inspiring others to consider a career in care” will premiere on 3 November and run until 21 November on ITV, Sky and Channel 4.
The ad shows glimpses of various adults working in social care going about their day-to-day jobs, helping others to lead independent and fulfilling lives.
The broader Made With Care campaign will run until March and will highlight vacancies in the sector as well as 1shining a light on the emotional reward of the role.
It will also tackle perceived barriers to taking up care work, emphasising the importance of personal qualities over qualifications, the opportunities for training to develop a career in adult social care, and the availability of flexible working.
“Care workers have done a phenomenal job throughout the pandemic, in difficult circumstances, and I thank them for all they have done. A career in social care is rewarding and inspiring,” said Health Secretary Sajid Javid.
“We need more people who possess the core values this workforce embody so strongly - kindness, compassion and resilience - to look after our friends and family with dignity and respect,” he added.
Care minister Gillian Keegan added: “The care workers represented in our ‘Made with Care’ recruitment campaign are passionate about working in the sector – and the impact they have on those they care for has really moved me.”
For more information on the campaign and how to apply for a job in care, visit www.adultsocialcare.co.uk.
Made With Care marketing materials can be found at https://www.dropbox.com/sh/zs7n2eif029scs4/AADEqDtcTu14-JV8WTWQhXTBa?dl=0.
