Care providers Sunrise Senior Living UK and Gracewell Healthcare have won the ‘Best Resourcing Initiative’ award at the 2021 CIPD People Management Awards.
The gong recognises outstanding people and initiatives that have transformed organisations.
The care providers beat off Department for Work and Pensions, Department of Health & Social Care, Essex County Council, NHS England and NHS Improvement, Ocado Group supported by Aon's Assessment Solutions, and Sainsbury's to scoop the gong.
Sunrise Senior Living UK and Gracewell Healthcare said it has witnessed the number of high-quality candidates they recruit increase, while reducing the rising costs of recruitment and cutting the rate of team member attrition.
These successes were achieved through innovative recruitment methods, such as utilising social media to attract those individuals who held the values and skills needed to succeed in their care homes, while giving them the opportunity to communicate directly with potential candidates through digital messaging tools.
In addition, CIPD People Management Awards judges were impressed by the care home’s new system of value-based questions when assessing candidates for roles.
The change allowed the recruitment team to receive a more detailed insight into applicants’ character, the panel noted the care home’s initiative had “demonstrable financial metrics, strategy and purpose with links to work, people and professionalism matters.”
“Despite the challenges posed by the pandemic, we have continued to prosper. This is largely due to the terrific work of team members across our care homes and support office,” said human resources director Sharon Benson.
“With our effective recruitment and resourcing strategy we can achieve our goals and allow both team members and residents to live fulfilling and purposeful lives. It is because of this we have maintained our status as industry leaders and continue to deliver the incredible care and support we pride ourselves on,” she added.
