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Number of people searching for care homes ‘hits record levels’

The number of people searching for a care home hit an all-time high in early spring as the UK emerged from the second wave of the pandemic, according to review website carehome.co.uk.

The site saw its highest ever levels of traffic in March, with 1,613,251 people visiting its site, a 33 per cent rise on December and 17 per cent increase on March 2020.

“Care homes have been on the frontline during the pandemic and their staff went through a terrifying ordeal doing their best to protect their residents and keep them safe,” said carehome.co.uk editor Sue Learner.

“We are delighted to see this rise in traffic to carehome.co.uk as it shows trust has returned and people are once again seeing residential care as the right place for their loved ones, where they will receive care that is tailored to their needs and take part in stimulating activities in a compassionate environment,” she added.

Oakland Care, a luxury care home provider with six sites in southern England, said it is also seeing greater interest by prospective residents and their families.

“As a care provider, we have seen enquiry levels increase significantly with a record month in March 2021,” said chief executive Joanne Balmer.

“Confidence to move loved ones into residential care has been restored as the vaccination programme accelerated and visiting restrictions began to ease. We have seen this increased interest throughout March and April and are looking forward to welcoming more residents and families into our homes,” she added.

Rapport Housing & Care, which has five care homes in Kent, said it has received a significant surge in the traffic to its website since the first easing of restrictions in March, with enquiries and admissions also increasing.

“With further easing, we expect and hope this will continue, as the care sector has struggled significantly over the past 15 months, often being perceived as unsafe places to be, despite many care homes managing well,” said marketing and communications manager Nicole Cook.

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Upcoming Events

Future of Care Conference

The King’s Fund, Cavendish Square, Marylebone, London W1G 0AN
22nd June 2021

Care Roadshow- Liverpool

Liverpool, Aintree Racecourse
13th July 2021

Care Roadshow - Glasgow

Glasgow, Hampden Park Stadium
9th September 2021

Dementia, Care & Nursing Home Expo 2021

Birmingham, NEC
15-16 September

Care Roadshow- London

London, Epsom Downs Racecourse
19th October 2021

Care Roadshow - Cardiff

Cardiff, Cardiff City Stadium
9th November 2021

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