Football club gets kicks from carer support strip

A non-league football club has revealed a new strip for the 2020-21 season that marks support for front line social care workers.

Dudley Town FC’s first team shirts will feature the Sparkle for Social Care campaign logo on the front, funded by a £2,500 grant from the CareTech Foundation.

Commemorative polo shirts meanwhile will bear the same logo and signature as the first team shirts, with profits from all replica shirt and polo shirt sales going to The Care Workers Charity.

Sparkle for Social Care will be Dudley Town FC’s charity partner for three years, raising funds for The Care Workers Charity.

In addition, the club is offering care workers and their families discounted match tickets for the 2020-21 season, as well as providing coaching sessions for disadvantaged children in the local area.

The club will also host an annual charity football match and dinner this year.

The Sparkle for Social Care campaign is a charitable initiative that aims to highlight the value of the social care sector and to raise funds for care-related charities. 

The campaign is responsible for the Care Sector Fundraising Ball, which has raised almost £500,000 over the last two years for care charities. 

Dudley Town director Dave Ferrier said: “Between the three organisations, the club sees this as a great opportunity to give something back to our frontline workers for all their dedication and devotion to the work that they carry out.”

Jonathan Freeman, chief executive of the CareTech Foundation and Vice-Chairman of Sparkle for Social Care, added: “The Covid-19 pandemic has highlighted the extraordinary efforts of care workers looking after our most vulnerable loved ones.

“Dudley Town FC’s support of this initiative is a very fitting way for all of us to re-pay our thanks to our amazing care workers and we are delighted to have been able to provide the funding.”

The shirts will be available through the Dudley Town website shop at